Careers

Senior Marketing Manager (80 – 100%)

As a key partner for our business development and senior management team, the Senior Marketing Manager will devise a “Go-to-Market” strategy for all marketing efforts and initiatives, strengthen and build our pipeline for lead generation, assess all analytics for decision-making purposes, create marketing content and coordinate all tradeshow related activity. You will use your energy, creativity, and passion to create, execute and implement ExcellGene’s marketing strategy to drive business development and significantly contribute to ExcellGene’s business and corporate objectives.

The Value You Deliver

• Define and execute ExcellGene’s marketing strategy. In close coordination with Senior Management and the commercial team, analyze accounts and evaluate client profiles to assess ExcellGene’s segments.
• Plan Go-to-Market Strategies for all marketing efforts and initiatives to strengthen and build our pipeline to achieve product sales, business development in services, and revenue goals.
• Develop lead generation strategies and coordinate tactical action plans that drive growth in key channels and customer segments by generating target audience-lists for Business Development Managers.
• Increase and build brand awareness. In collaboration with the senior team, develop and implement the brand strategy, including positioning and differentiation.
• Create and lead marketing programs to display our value proposition, including our message and our story. Work with our scientific and business development teams to better understand our placement in the market and identify ideas or opportunities for future projects and programs.
• Marketing content and campaigns. Work closely with the Digital Marketing Manager to generate content for digital marketing including website, ad campaigns, tradeshows, in-office display material with our scientific and commercial teams to increase ExcellGene’s visibility in the relevant scientific community. Coordinate the creation and dissemination of press releases, white papers, and other digital content. Achieve wide-spread dissemination of published scientific papers. Coordinate with external agencies for the creation of videos, 2D design, 3D, animated infographics, and other specialized media.
• Marketing analytics. Work closely with the CRM Admin to collect and generate reports based on appropriate metrics, such as KPIs and analytics into our programs to measure outcomes and provide insights related to campaign effectiveness both in-bound and out-bound.
• Evaluate and optimize our customers’ experience in our services and product offerings by gathering meaningful insights and working with our operation and commercial teams.
• Tradeshow coordination. Organize annual tradeshows, coordinate scientific speakers with the business development team, negotiate with conference organizers, register attendees, handle conference portal access, take care of all logistics (reservations, directions, dress-code, booth setup & supplies) and conference lead actions.
• Webinars/Podcasts. Organize live or digital events, public speaking engagements in scientific conferences and institutions of major client prospects, liaise with IT and external partners and follow-up events to create lead lists.
• Marketing collateral and inventory. Coordinate and maintain the resource library for all product marketing, tradeshow and business development collateral, including hardcopies, digital resources, and scientific papers.
• Become an effective and agile marketing team through close collaboration with the Digital Marketing Manager & CRM Administrator, to be able to react, adjust and use the continuously changing market environment to ExcellGene’s benefit.

Your Skills and Expertise

• 5 to 7 years’ experience in a marketing role in life sciences with a bachelor’s degree in science-related field; Bachelor’s or master’s degree in English a plus.
• Success in the development and execution of commercial and/or marketing strategies preferentially in the biotech and life science industries.
• Market research experience in the biotech and life science industries.
• Strong analytical skills with the ability to interpret business problems and identify business issues from data and leverage that data to drive marketing tactics.
• Proficiency in managing content development and delivery using digital tools.
• Excellent command of English with superior verbal and written communication skills. Ability to make technical concepts and ideas intelligible to a broad audience, ensuring fluid communication with the scientific community and the industry. Fluency in French a plus.
• Self-motivated, results oriented, strategic problem solver who works collaboratively and can develop positive professional relationships across all levels and to influence without direct authority.
• Knowledge of CRM tools, Word, Excel, and PowerPoint.
• A well-developed network of relevant experts (i.e., content creators, graphical designers, SEO experts, contacts to news outlets, etc.)

ExcellGene offers competitive remuneration and benefits including short-term and long-term incentives. We are an innovative, rapidly growing company that values integrity, impact and involvement and provides opportunity for growth. Our organization is international, family-oriented and offering flexible working arrangements.

ExcellGene is proud in its commitment to creating a diverse workforce and providing a supportive working environment with equal employment opportunities to all employees and applicants without regard to race, religion, gender, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, marital status or any other attribute protected by applicable law.

Submit a speculative application!

Posted 11^th November 2020 We are now actively searching for exceptional individuals with high ethical standards that strive for scientific and technological excellence within a creative and team-oriented work environment. If this sounds interesting to you, we highly encourage you to send us your application through the form below, and ticking the box for 'speculative application'. Please note that due to the open-ended nature of this type of application, we cannot guarantee follow-up communication. Thank you for your understanding.

If you have any HR queries or questions related to your application, please send an email to the HR team who will be happy to reach out to you as fast as possible.

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